For TVE, Eurovision continues to be insurance for a large audience. This Saturday, an average of 4,839,000 viewers watched the grand finale of the European Song Festival, where Loreen was crowned winner for the second time, accounting for 39.7% of the screen share. The moment when the votes were announced, the most exciting of the evening, led to an increase in viewership to 5,134,000 viewers and a 47.6% market share.
That evening, the audience peaked at crucial moments. The most watched minute of the entire Eurovision final came at 00:21 when the results of the vote that would leave Spain in 17th place were announced. At that time, 5,807,000 viewers gathered on La 1, which is 50.9% of the screen share. The three minutes of Blanca Paloma’s performance, which took the stage at 9:51 p.m., were also followed very closely. 5,440,000 viewers watched his rendition of Eaea live on La 1, with a screen share of 41.6%, according to a report by consultancy Dos 30′, based on Kantar examiner data.
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These are a far cry from those achieved by La 1 in 2022, when Chanel took third place for Spain. As a result, 6.8 million viewers followed the competition and the votes were seen by 7.9 million. With a market share of 50.8%, it was the best data since Rodolfo Chikilicuatre got involved in 2008, monopolizing 59.3% of the market share.
Eurovision is characterized by the power it has in attracting young viewers to the big screen. When you break down audiences by age group, you can see the data growing among the younger age groups. The 13-24 age group is the one that rakes in the largest share of the screen, with a share of 59.4%. This is followed by the group of 25 to 44 year olds with a share of 52.7%. In the group between 45 and 64 years of age, the value moderates to 40.4% and falls to 28.3% for viewers over 64 years of age.
Sweden’s representative Loreen after winning the Eurovision Song Contest.OLI SCARFF (AFP)
Loreen with the crystal microphone that recognizes her as a Eurovision winner. PHIL NOBLE (Portal)
Loreen after winning the Eurovision Song Contest 2023. Martin Meissner (AP)
Mae Muller, UK representative, during her appearance at the Eurovision Gala. Aaron Chown (PA Images / Getty Images)
The Croatian rock band Let 3 with their song “Mama ŠC!”. Martin Meissner (Associated Press/LaPresse)
Indie rock band Joker Out represented Slovenia with “Carpe Diem”. ADAM VAUGHAN (EFE)
“Eaea” is the song of the Spanish representative Blanca Paloma. Martin Meissner (AP)
Performance by Noa Kirel from Israel with the song “Unicorn”. Martin Meissner (AP)
Lithuanian Monika Linkyté performed at the Eurovision Song Contest with the theme “Stay”. Martin Meissner (AP)
Germany with its rock bet with the group Lord of the Lost and the song “Blood & Glitter”. Martin Meissner (AP)
Alessandra, representative of Norway, during her performance with the song “Queen of Kings”. Martin Meissner (AP)
Ukrainian duo consisting of Nigerian singer Jeffery Kenny and Ukrainian producer Andrew Hutsuliak, TVORCHI, with the song “Heart of Steel”. PHIL NOBLE (Portal)
The brunette, whose real name is Elen Yeremyan, is the representative of Armenia with the song “Future Lover”. Martin Meissner (AP)
Pasha Parfeni, representative of Moldova on the topic “Soarele si Luna”.PHIL NOBLE (Portal)
‘Because of you’ was the theme Gustaph chose to represent Belgium. Martin Meissner (AP)
A moment of the performance of the Belgian representative Gustaph. Martin Meissner (AP)
The rock group Voyager is the representative of Australia and took part with the song “Promise”. PHIL NOBLE (Portal)
The group Vesna from the Czech Republic competes with the song “My Sister’s Crown”.OLI SCARFF (AFP)
Finnish singer, rapper and songwriter Käärijä performs the song ‘Cha Cha Cha’ on the Liverpullian stage. OLI SCARF (AFP)
Alika Milova from Estonia performed the song “Bridges”. Aaron Chown (PA Images/Getty Images)
“Due Vite” was the bet made by Italy’s representative, Marco Mengoni.OLI SCARFF (AFP)
Albina & Familja Kelmendi are the representatives of Albania with the song “Duje”.PAUL ELLIS (AFP)
Swedish Loreen of Berber descent defended the ‘tatoo’ theme at the Eurovision Song Contest. Martin Meissner (AP)
The representative of Cyprus, Andrew Lambrou, with the song “Break a Broken Heart”.ADAM VAUGHAN (EFE)
La Zarra, a Canadian-born singer, has competed for France with the song “Évidemment”. OLI SCARF (AFP)
“Samo Mi Se Spava” is the subject of Serbian representative Luke Black.PHIL NOBLE (Portal)
Poland is taking singer Blanka and her song “Solo” to the Eurovision Song Contest this year. Peter Byrne (PA Images/Getty)
Remo Forrer is the Swiss representative and will participate with the theme “Watergun”. Peter Byrne (PA Images / Getty Images)
The Portuguese singer-songwriter Mimicat with her song “Ai Coração”. Aaron Chown (PA Images / getty)
The moderators of the gala, from left: Julia Sanina, Hannah Waddingham and Graham Norton. Peter Kneffel (dpa / picture Alliance / Getty)
The duo Teya & Salena from Austria defended their country with the song “Who the hell is Edgar?”. Peter Kneffel (dpa / picture Alliance / Getty)
Last year’s Ukrainian winning group, Kalush Orchestra, will open the Eurovision Gala. Dominic Lipinski (Getty Images)
Singer Jedward, in the fan area at the festival, this Saturday in Liverpool. Cameron Smith (Getty Images)
Switzerland fans are photographed in front of the stadium.OLI SCARFF (AFP)
Among the Autonomous Communities, Castilla y León (48.7%), Madrid (46.8%), Aragón (44.1%) and Murcia (43.7%) were the ones with the largest following of this Saturday’s Eurovision final . At the other extreme, the Balearic Islands (30.1%), the Canary Islands (32.3%), Andalusia (36.1%) and the Basque Country (37.3%) recorded the lowest screen share. Women (41.7%) followed the Eurovision Song Contest more closely than men (37.3%).
Thanks to data collected at Eurovision, La 1 topped Saturday’s viewership with an average share of 21.1%, beating the 19.3% it had last Saturday with the broadcast of the Copa del Rey final and the coronation of Charles III. reached.
The record number of viewers in La 1 for a Eurovision final since viewership was measured is still held by the participation of Rosa López in 2002, with 12.7 million viewers and an overwhelming 80.4% viewership. The 2008 final followed, with Rodolfo Chikilicuatre as the Spanish representative, watched by 9,336,000 viewers, a market share of 59.3%. Nearby is Beth’s performance in 2003 which was watched by 8,790,000 viewers on La 1 for a 58.4% market share.
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