Before Tomorrow: Berlinguer confirms itself as an excellent buy for Mediaset
Before tomorrow, nothing new. The adventure of Bianca Berlinguer In Rete 4 access it is nothing but one abridged and daily version of E' Semper Cartabianca. But good ideas don't necessarily have to be innovative (or at least not always) and the now former face of Rai 3 confirms that he's an excellent card for Mediaset.
Berlinguer brought himself to Rete 4. She is the format and it doesn't go any further from here due to the take it or leave it series; Pier Silvio Berlusconi “got it” and did it well. Having successfully landed in prime time, Bianchina plunged into the delicate segment of prime time access with the confidence of someone who knows what she is doing but who also knows that it will not be an easy challenge, quite the opposite .
“It's a very difficult challenge, it's always uphill“
admits the host at the start of the episode. On the other hand, there is also Rai 1, which outperforms all others with Affari Tuoi, but above all its direct competitor La7 has been generating ratings with Otto e Mezzo for years. It is still too early to say whether Bianca Berlinguer will ever be able to slow down the run of Lilli Gruber, in fact she takes over a band that has been struggling since September with Nicola Porro's “similar” program Stasera Italia has. Maybe that's why he focused on itused safely from E' Semper Cartabianca (which in turn is the same Cartabianca that belonged to Rai), starting with the remote personal conversation Mauro Corona at the opening.
Prima di Domani therefore does not differ from E' Semper Cartabianca except for the duration and the presence of the table in the center of the studio, and this is also proven by the parterre of the guests at the premiere: Giuseppe Conte and Francesca Barra, who met in September with Alessandro Sallusti, who is now a fixture every Tuesday evening, “christened” the presenter debut on Rete 4. For the rest, the lecture does what programs of the genre do at the same time (Otto e Mezzo, but also Il Cavallo e la Torre on Rai 3 and Tg2 Post on Rai 2, in addition to the “five minutes” of Bruno Vespa on Rai 1): recounts the most important events of the moment and discusses them with guests in the studio and online. Nothing new, we said, except that we see Berlinguer around every evening. And that is no small thing.