FARRA DI SOLIGO – Chiara Ferragni, surprise mother Marina in Veneto: weekend on the Prosecco hills. Enthusiastic fans: “Near my home”. The writer and Chiara Ferragni’s mother, Marina Di Guardo, spent an enchanting weekend in the province of Treviso Hills of Conegliano and Valdobbiadene.
In the pictures shared on her Instagram profile, Leone and Vittoria’s grandmother poses smiling among the vines and cellars. Marina therefore enjoys the gastronomic and oenological delights of the place in the company of her partner and a group of friends. Among the visited restaurants is also the famous osteria without oste. The mayor of Farra di Soligo Matthew Perencin reposts Marina’s shots on the Prosecco hills.
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Surprised fans
Fedez’s mother-in-law writes on Instagram: “Discovering really spectacular landscapes. In the midst of these wonderful hills my beloved Prosecco is born. Have you ever been to these wonderful areas?”. Instant responses from fans. “But you’re near my house!” commented a follower from Veneto. And again: «Stunning places, I will make notes for future trips». Then there are those who praise Marina for her look in the hills: “Always smiling and flawless”. The album “Veneto” is full of likes.
VIP tourism on the rise in the hills
«Tourism on the hills – he comments Marina Montedoro, President of the Association for the Heritage of the Prosecco Hills of Conegliano and Valdobbiadene – is growing more and more and is a tourism strongly oriented towards sustainability, respect for the territory and its protection. Indeed, the actions that we carry out as an association aim to: a conscious and attentive touristwho respect and love the territory. This improvement work also goes through digital, web and social communication, reaching influencers and personalities who more and more often have the curiosity and desire to discover and experience them. We are very happy that the great work of the activities in the area and the constant promotion of aOffer on environmental sustainability and respect for biodiversity achieves such surprising results. Our Unesco hills get the attention they deserve and I’m sure Marina Di Guardo’s presence will continue to increase». In 2022 the hills of Conegliano and Valdobbiadene were classified as the page with the most interactions among the pages of World Heritage sites in Italywith an engagement rate of 1.68% versus an average of 0.8% (source notjustanalytics) and this result was achieved with the perfect combination of the many activities organized in the area, including sporting events, concerts, promotional initiatives with bloggers and journalists, but also thanks to a Online communication aimed at giving space to influencers and creatives, today cornerstone of the promotion of the territory in the online world. They were almost between micro-influencers and relevant creators 100 mentions during the year from profiles with more than 10,000 followers. «A year full of events, initiatives, collaborations and openings awaits us – concludes Montedoro – Qhis year 2023 has only just begun and we are certain that it will be a very special one».
Waiting for Sanremo
So Marina Di Guardo treated herself to a relaxing weekend in the Treviso area, which was to follow the debut of his daughter Chiara Ferragni as co-presenter in Sanremo. The digital entrepreneur will be supporting Amadeus in the first and final episode of the festival, to the delight of mother Marina.