Marianna Gulli January 24, 2024
After the days of silence that followed the famous apology video for the Pandoro Balocco edition, Chiara Ferragni has (more or less) returned to normality on social media, publishing on Instagram several stories and some posts from her daily life, mainly with her children and dog. The strategy implemented by the influencer is that of silence: simple photos and videos portraying her with Leone and Vittoria and many stories to promote sales of her clothing and jewelry line. But even though the Milanese influencer asked his followers what they thought of his haircut in his last post, many noticed one thing.
Chiara Ferragni has closed the comments on her posts. In fact, when trying to leave a message, users of the social network Meta appear the inscription: “Comments on this post have been limited.” In fact, there are very few messages: To give an idea: there are only under the last photo 82 (all commendable) compared to over a thousand that accompany the pre-affair Balocco contributions. But that is not the only aspect. From mid-December to today, the loss of followers seems unstoppable, although it is negligible compared to the influencer's millions of followers. A curve that shows no end and that today records a loss of over 330,000 followers in just over a month.
The same strategy
Meanwhile, investigations continue into commercial activities linked to charities, which began in mid-December with the Christmas edition of Pandoro Pink. The deputy public prosecutor of Milan, Eugenio Fusco, speaks of a legal justification for the continuation, which is applicable to all the activities carried out by Chiara Ferragni in this area. There remains the question of conflict with the prosecutor's office of Cuneo, where a second file was opened for which Fusco asked the Supreme Court to determine territorial jurisdiction.
The investigations are now much more extensive and include not only the Balocco Pandoro, but also the Dolci Preziosi Easter eggs, the Trudi doll and possibly the Ferragni brand Oreos. When it comes to eggs, the question is partially answered: the method seems to be the same as with Pandoro. Ferragni received a fee of over one million euros for two years, while the “Bambini delle faite” association received a fixed amount of 36,000 euros. So it seems that in this case too the charity was not linked to the sale.
Meanwhile, Prime Minister Giorgia Meloni has announced that she will examine a rule to close a transparency gap regarding charity. The hypothesis is to require those directly involved to note all the details on the packaging of products related to fundraising events: who the funds go to, what they are used for and how much of it goes to charity.