Class in: Offers
Subjects: New products and services, licensing/marketing agreements
NEWYORK, Sept. 5, 2023 /PRNewswire/ — DavidYurman, America’s leading premium jewelry brand, is pleased to announce the launch of its SculptedCable bracelet as part of a new campaign featuring social media celebrity SofiaRichieGrainge, the company’s new global ambassador Brand. The Fall 2023 campaign is the brand’s first to showcase the collection of a unique product amid the expansive vistas and organic architecture of the Kellogg Doolittle House JoshuaTree, California.
On set, SofiaRichieGrainge effortlessly expressed the essence of DavidYurman’s luxury world, highlighting the creative spirit and modern sophistication of the jewelry itself. The campaign photos were shot by fashion photographer Glen Luchford and the campaign was designed by ElinSvahn under the creative direction of EvanYurman.
“DavidYurman embodies everything I try to express with my aesthetic values and the way I dress, as well as the way I want to feel, which for me is very timeless and elegant,” explained SofiaRichieGrainge . This campaign is designed to help you find your path, gain confidence, take responsibility and show leadership in your community.
For the Sculpted Cable campaign, the original spiral pattern is reinterpreted to create a finer relief, with each groove carefully shaped and polished for optimal shine. SculptedCable’s wavy patterns evoke the richness of the original Cable collection, combining timeless craftsmanship with modern sensibilities. The new bracelet is offered in yellow, rose and 18k white gold with and without hand-set Pav diamonds, making it an exquisite addition to the current range of David Yurman’s SculptedCable collection.
The design of the new SculptedCable collection has been carefully thought out and developed over many years. This latest version incorporates the Cable collection shapes, improved to create a thinner and more delicate relief. A dazzling version of the bracelet, adorned with 170 hand-set diamonds in graduated sizes up to 1.7 carats in total, expertly traced and placed by David Yurman’s master craftsmen to highlight the groove of the Cable collection.
“Sofia is a style icon with endless charm and we are thrilled to be working with her,” said President Evan Yurman. She is the perfect ambassador to launch these new designs from the SculptedCable collection, which represent the latest evolution of our signature house motif: Cable.
ABOUT DAVIDYURMAN
David Yurman is a famous American jewelry company founded in New York by David Yurman, a sculptor, and his wife Sybil, a painter and ceramicist. When these two artists began collaborating, their goal was simply to create beautiful, wearable objects. Today, with their son Evan, they create timeless yet contemporary collections for men and women that are characterized by inspiration, innovation, know-how and their artistic signature: Cable. David Yurman’s collections are available in 51 retail stores in the United States, Canada, Hong Kong and France, and in more than 300 locations worldwide through its exclusive authorized network of jewelry and watch dealers, including the United States, Canada, the Caribbean, France, Russia and the Middle East.
MEDIA CONTACT:
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Photo -https://www.spamchronicles.com/wp-content/uploads/2023/09/1693951458_203_DAVID-YURMAN-INTRODUCES-THE-NEW-FACE-OF-SCULPTED-CABLE-SOFIA.jpg
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Press release sent on September 5, 2023 5:27 p.m. and distributed by:
