It is known for its entertaining content and Friday morning was no different.
But during the two-and-a-half hour episode of This Morning, Dermot O'Leary was forced to apologize to viewers after an F-word was accidentally broadcast on the show.
The mishap occurred when rapper Tinie Tempah's explicit song “Pass Out” was playing in the background during part of the show.
When co-host Alison Hammond announced an upcoming slot with Tinie, the volume of his song was increased, revealing the explicit language.
The rapper was heard saying the lyrics: “I'm a star and I put my shit out there.”
Dermot O'Leary was forced to apologize to viewers during Frifay's This Morning after the show accidentally aired an F-bomb
The mishap occurred as co-host Alison Hammond was announcing an upcoming slot with Tinie Tempah when his song “Pass Out” was played, revealing the explicit language
After the break and back on the sofa, Dermot apologized and admitted he may have heard some inappropriate language
After the break, Dermot apologized and acknowledged the inappropriate language, saying: “Welcome back to This Morning and apologies for the foul language you may have heard just before the break.”
Viewers took to social media to express their shock and joy at the same time.
One said: “I'm pretty sure they just played the f-word in Tinie Tempah's song on #ThisMorning.”
A second wrote: “They didn't throw out that Tinie Tempah song……#ThisMorning”
Another wrote: “Naughty #ThisMorning someone didn't listen to that Tinie Tempah song very carefully!!!”
A fourth user joked: “I'm sure #ThisMorning just played Tinie Tempah saying 'f****g' at 11:31am,” followed by a crying face emoji.
On X, a fifth person wrote: “Oops, #ThisMorning played the uncensored version of Tinie Tempah's 'Pass Out'!”
Making light of the mistake, another user posed as Davina McCall from her Big Brother Days and imitated: “Coming soon…”Tinie Tempah, you're live on ITV1.” Please don't swear “#thismorning”
Tinie – real name Patrick Chukwuemeka Okogwu – was a guest on the primetime show and spoke about his new renovation series
Viewers took to X to express their shock and joy at hearing such foul language so early in the day
The incident followed another incident earlier in the week which saw Dermot again having to apologize for the use of explicit content on the show.
On Thursday, The Traitors fan favorite appeared on This Morning to discuss her dramatic exit, sending viewers at home into a frenzy when she accidentally said “s**t” during the live broadcast .
The 63-year-old icon, who appeared on the BBC reality show with her 28-year-old son Ross, a videographer, spoke to Dermot and Jodie Gibson about how her family connection had not been discovered by the remaining players, but Ross almost was Game would have been revealed minutes into the show.
She said: “He made a mistake within two minutes of getting on the train.”
“He wanted to say he was from Blackpool, which allowed me to say Lytham so I wouldn't have to lie, and Johnny came in and said: 'What's your name?' Ta da da, where are you from?' And he said “Lytham.”
“And I said 's**t,' and then Johnny said, 'Where are you from?'” and I said 'Ireland'.”
Josie looked slightly panicked while Dermot hesitated before joking: “That doesn't sound like great, faithful language to me.” I can only apologize. Impolite.'
Dianne once sent viewers at home into a frenzy when she accidentally said “s**t” during the live broadcast
Fans took to X, formerly known as Twitter, to praise Diane for her potty training, with one branding it “queen behavior.”
Elsewhere in the interview, Diane talked about the big twist of this series – that Ross was her son (pictured together on the show).
Fans took to X, formerly known as Twitter, to praise Diane for her little mouth, calling her “the newly crowned queen of television” and “iconic.”
She added: “I think Ross would be a very good traitor. “I obviously want Ross to win. Or Molly or Evie.'
Diane continued: “We all keep in touch and are very supportive of each other. “It's a game, it doesn't take away who they are. You have to keep that in mind, it's mentally draining. They work for the same goal, fill the pot of money and then kill each other.
“It's a fabulous game.” I really enjoyed it and would go back in a heartbeat. Especially the missions.'