After Commission Vice-President Margaritis Schinas' appeal to Taylor Swift, an idea is taking shape in the EU Commission: to hire a veritable parade of European music stars to bring the Union closer to citizens in the run-up to the vote in June.
According to Euronews, the commission could hire stars such as Spain's Rosalia, Belgium's Angele and Stromae and even Maneskin.
Other musicians as well as athletes and football players who are considered sufficiently well-known will also be contacted through their media representatives, a European official said that the selection of European-born celebrities seeks a geographical balance in order to reach as many citizens of the 27 Member States as possible.
The choice of names announced on Thursday is deliberately designed to appeal to young voters: Rosalía, Maneskin, Angèle and Stromae are among the most popular artists at the moment, with a strong following on social media that Brussels wants to use to raise awareness of Continental Choose. Also because in four countries – Germany, Malta, Austria and Belgium – it is sufficient to be 16 years old and not eighteen to take part in the European elections.
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