Holly Willoughby debuted much longer hair on Friday when she swapped her signature blunt bob for soft shoulder-length waves.
The This Morning presenter, 41, took to Instagram to show off her tousled locks as she promoted her latest collection featuring Marks and Spencer.
Holly joked that her new look was the result of the sunny weather and said she was in a “summer mood” as she modeled a stunning floral dress.
Holly Willoughby, 41, swapped her signature blunt bob for long tousled waves as she posed for her latest fashion campaign for Marks and Spencer on Friday
Holly looked as radiant as ever in the number with puff sleeves and an A-line skirt as she opted for minimal makeup for the photoshoot.
Alongside the snap, she wrote: “A summer mood. New hair and new favorites from M&S!
‘This beautiful floral print dress is perfect for those warm summer evenings. Keep an eye out for more of my top picks over there! … All this Vit D makes my hair grow.
Signature look: Holly joked that her new look was the result of the sunny weather and said she’s in “summer state” (pictured on This Morning last month)
It comes as Holly took to Instagram with an unusually racy post on Thursday as she celebrated her 15th wedding anniversary with husband Dan Baldwin.
In no time at all, the presenter was swimming in a pool wearing a pair of black bikini bottoms that had “Mrs Baldwin” emblazoned on them in silver glitter.
Holly tied the knot with her 47-year-old partner in August 2007 at Amberley Castle in Sussex. They now share three children, Harry, 13, Belle, 11, and Chester, seven.
In the picture – which isn’t clear if it’s a throwback or a recent snap – Holly showed off her toned physique in the personalized swimwear.
Her perky rear and lithe legs were shown in the pants while the bikini top was tied around her waist.
She wore longer curls that flowed in the water behind her as she swam along.
The blonde beauty wrote in the caption, “Mrs Baldwin 4 ever… ❤️ #15yearsmarried #love.”
Romance: Holly tied the knot with her partner, 47, at Amberley Castle in Sussex in August 2007 (pictured in 2016)
It comes after Holly recalled late last month how she “burst into tears from stress” in the days leading up to her wedding to husband Dan.
Holly opened up about her special day in an Instagram video and in an interview on her Wylde Moon website as she and Dan prepared to celebrate their 15th anniversary.
Recalling her emotions leading up to the big day, Holly said: “We definitely had weather stress! Like many other venues, the Castle’s event space was mostly on site and while you’d think you’d be safe with the weather in August, I can recall the summer being one of the wettest on record.
“I worked with Fearne just before the wedding [Cotton] and spotted one of the crew reading a newspaper with the front page saying “5 Days Until Summer”. I would get married in 5 days! I burst into tears.’
Memories: It comes after Holly recalled late last month how she “broke down in tears” from stress in the days leading up to her wedding to husband Dan (pictured in her wedding dress in 2018).
Discussing her fond memories of the day, she added: “It feels like it’s been a very long time, we’ve been married 15 years this year so it feels very special. Those memories are still as fresh as that day.
“It’s a special, special time from the dress, to the walk down the aisle, to the scent of those flowers you’ll never forget, to having all your loved ones in one place.”
‘Just a complete celebration in its purest form.’
The star revealed that she wore a 1960s-style bunny girl corset under her dress on the day.
Emotions: Holly discussed her special day in an Instagram video and in an interview on her Wylde Moon website as she and Dan prepared to celebrate their 15th anniversary (pictured in 2016)
She said: “It’s obviously very important that your underwear fits right under your wedding dress, and even more so with a backless dress.
“My amazing seamstress had a vintage pattern for a bunny girl outfit. She adapted an original 1960s bunny girl corset by cutting the back so low it wasn’t visible.
Holly also said she spent much of her wedding day in tears herself, particularly the moment she first entered the church.
She said: “Those hours leading up to the wedding are crazy and there’s no way your head can process the day you’re going to have.
“It was a magical, jittery morning getting dressed with my mum and sister and I will always remember the moment when my dad walked in when I was ready to go and he burst into tears.
“That immediately let go of me. I will never forget the overwhelming feeling of love that came over me as I walked into church and everyone turned and smiled. This is simply unforgettable!’
Sweet: The couple had three children: Harry, 12, Belle, 11, and Chester, seven (pictured in 2020)