Lenovo seems determined to push Motorola into the smartphone market in the coming years. Matthew Zielinski, president of international markets at Lenovo, admits to being confident in the future of the brand, which was purchased by Google for $2.91 billion in 2014.
At the recent World Economic Forum in Davos, held January 15-19, 2024, the official told CNBC that Lenovo's efforts to turn around Motorola's business are now paying off. Matthew Zielinski also has big ambitions for the brand: “I bet that in three years we will be number three in the world.”
Although, according to the latest figures from Counterpoint, the Motorola/Lenovo duo is in eighth place in the smartphone market with a global market share of 4%, CNBC indicates that Motorola is in the US, where it is in third place, and in Latin Good results are achieved by America, where it is in second place.
For Matthew Zielinski, the goal for Motorola's “stable” growth is to achieve a 10% market share in countries where the brand is already established. We also learned that some of the growth will be concentrated in the high-end segment, which has so far been dominated by the world's two largest smartphone sellers: Apple and Samsung. The manager also defines Motorola's entry into the folding world (with the Razr) as an “attempt to penetrate the high-end market”.
Note that at the end of last week, more precisely on Friday, January 19, 2024, the media MSPowerUser shared a first image of Motorola's next Flip model. Known internally as the “Glory,” this foldable phone would, at first glance, adopt the codes of the Razr 40 Ultra, except for its new gray color.
In addition to the premium segment, Matthew Zielinski adds that Lenovo wants to intensify its efforts in India, “by far one of the most strategically important countries” for the company.
Advertisement, your content continues below