From the optional package to the all-inclusive package this summer
We suspect there are quite a few Star Trek fans in Android Police’s readership, so we’re writing about this step in the streaming wars just to get ahead of you. After all, Paramount Global may have made less money this year than last (PDF), but it’s fared fairly well in a troubled economy, with an influx of 9.9 million new subscribers to Paramount+, bringing its total to almost 56 million – and thus surpasses Disney. owned by Hulu by 10 million customers. But as you’d suspect, with shrinking margins and strong growth, the company is trying to capitalize on it by simultaneously offering viewers more and asking them to pay more for it.
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The company announced during its earnings call (via TechCrunch) that it would increase the price of its premium tier from $10 per month to $12 per month because it would add Showtime’s catalog of on-demand content to Paramount+. The Essential tier, which does not include Showtime content and advertising, will increase from $5 to $6 per month.
The Paramount+ with Showtime integration and associated price increase is scheduled to happen sometime in Q3.
Paramount+ advertises bundled plans with the current standalone Showtime streaming service, but both the Essential and Premium tiers combined with the single-tier Showtime offering cost $12 per month. Annual plans offer 12 months of access for the price of ten.
The company cautions investors not to expect reduced subscription numbers this quarter as consumers who stream to one service alone, both services separately, or both services via the bundle adapt to the news.