1938 was civil war in Spain. Soldiers in the trenches cover their chocolates with sugar to keep them from melting. The American businessman Forrest Mars, who was then on a trip to the Iberian Peninsula, took note of this process and marketed the M&M’s after his return to the United States. The candy that melts in your mouth, not in your hands. Instant success!
Posted at 6:00 am
In 1971, Red and Yellow, two animated M&Ms, appeared in advertisements. Red is a well-rounded and confident chocolate M&M’s. Yellow is a peanut M&M’s, big and nono. The Laurel and Hardy of the Chocolate Factory. In 1997 Miss Green joins, the first female character, she proclaims not to melt for anyone. In 2011 she will be joined by Miss Brown. And last September by Purple. The group also includes Messrs. Blue and Orange. It’s the Gang of Seven, surely the most famous and popular mascot in the world. Nothing to do with Metal, the mascot of the Canadian’s pastel blue jersey.
And yet the metal will not disappear, but they, the crispy M&M’s.
Last Monday, the Mars company announced that it would no longer use its signs, in response to the protest movement against them led by the American right. It was the arrival of purple, the color of which symbolizes support for the LGBTQ+ community, that aroused the ire of well-meaning people.
Fox News commentator Tucker Carlson, next to whom Rambo Gauthier looks like Dany Verveine, called out the M&Ms and explained that Green must be a lesbian and Purple is obese. He also accused Green of replacing her white boots with sneakers, making them less sexy. Her colleague Martha MacCallum said that promoting inclusion through M&Ms makes China stronger.
The main participants had not yet commented on their cancellation. They break the silence exclusively at La Presse today. This will be her only and last interview in her life.
Stephane Laporte (SL): Red, Yellow, Green, Brown, Blue, Orange and Purple, hello! Thank you for speaking out during these difficult times. First, how are you?
Red: We are upset! We don’t understand what is happening to us! We’re just chocolate peanut candies! We are not Julian Assange! We are M&M’s!
Brown: Red, calm down! You’re really freaking out.
SL: Green, what do you say to Tucker Carlson, who thinks you’re less sexy after you traded your heels for sneakers?
Green: Let him go to treatment! I’m an M&M’s, not an S&M! When he finds a sexy M&M’s, how should it be before a honeymoon or Mister Big! ?
Yellow: I dream that Tucker Carlson is allergic to peanuts and that he chokes on me!
Blue: Let’s see, yellow, it is not said!
SL: Purple, do you feel responsible for what happens to your friends?
Violet: I know I was the straw that broke the sack, but I take it. I regret nothing. What I regret, however, is that no one has come to our defense. Where are they, the defenders of the left? Bernie Sanders? Greta Thunberg? Bernard-Henri Levy? Han? Not a word about us! We’re just good-for-nothing candy!
orange : Given the color of my skin, I would have thought that Gabriel Nadeau-Dubois from Québec solidaire would have come to walk alongside us. Not even.
Yellow: Must be a smarties eater!
Green: All the worse for the left! Today the right manages to silence Miss Green, one day it will only be Green. You have been warned!
Violet: We would like to at least trigger a wave of solidarity with the other mascots. We want Bonhomme Carnaval to support us and put his big paw at half mast.
Brown: And for Youppi to stop showing his joy when CH wins, it won’t be too difficult.
SL: Your company fired you, what are you going to do now?
Brown: Well, we’re looking for a job. We heard the Premier of Quebec say that to teach a kindergarten for 4 year olds you don’t need to have completed four years of university so there is a chance of getting hired as the 4 year olds love us very much.
Blue: In one you don’t stick your fingers.
Red: Or almost not.
SL: I wish you luck. Do you have one last word before your company cuts you short?
Red: Yes ! It’s really disgusting to attack treats!
Green: Stephan Bureau is right…
Brown: The world is upside down!
Yellow: And do you know what an upside down M&M does?
Blue: It’s a W&W!
Violet: A woke up and woke up!
orange : We will win!